Marketing planning toolkit
Marketing & Website ROI Calculators
These calculators turn your traffic, conversion, spend and customer-value assumptions into transparent planning estimates. They are useful for comparing scenarios, setting a testing priority and discussing a website or marketing investment with stakeholders.
Suggested workflow
- 1Use conservative inputs from analytics, CRM or recent campaign data.
- 2Compare multiple scenarios instead of relying on one optimistic projection.
- 3Keep the assumptions with the output and validate results against real campaign or sales data.
Tools in this collection
marketing
Website ROI & Projected Revenue Calculator
Estimate projected revenue, payback, and return on website investment.
Open toolmarketing
Landing Page ROI Calculator
Model revenue gains from conversion rate improvements.
Open toolmarketing
Lead Cost Calculator
Calculate multi-channel cost per qualified lead.
Open toolmarketing
Customer Acquisition Cost (CAC) Calculator
Calculate blended and paid Customer Acquisition Cost.
Open toolmarketing
Google Ads Break-even Calculator
Calculate break-even CPC and CPA for Google Search campaigns.
Open toolmarketing
Meta Ads Break-even Calculator
Calculate break-even CPA, CPL, and ROAS on Meta ads.
Open toolmarketing
Ad Budget to Lead Forecast Calculator
Forecast monthly leads and pipeline value from ad budget.
Open toolMarketing & Website ROI Calculators FAQs
Are marketing calculator results guaranteed?
No. They are estimates based on the values entered. Actual results depend on traffic quality, offer, sales process, market conditions, execution and other factors.
What is CAC?
Customer Acquisition Cost is the average cost of acquiring one new customer, usually calculated by dividing attributable sales and marketing spend by new customers acquired.
Why should I model more than one scenario?
Comparing conservative, expected and optimistic assumptions makes planning more resilient and helps identify which variables have the largest effect on the outcome.
Use each result as a starting point, then validate important changes on the published website.