Structured data toolkit
Schema & Structured Data Tools
Structured data can make page entities clearer to search engines when it accurately represents visible content. Use these tools to create JSON-LD, validate existing markup and review related on-page SEO signals before publishing.
Suggested workflow
- 1Generate the appropriate Schema.org markup from accurate business or page details.
- 2Validate the JSON-LD snippet or the published URL before relying on it.
- 3Use SEO Audit to check the surrounding title, canonical, headings and on-page context.
Tools in this collection
seo
Schema Markup Generator
Generate standards-compliant JSON-LD schema markup.
Open toolseo
Schema Validator
Validate pasted JSON-LD structured data and Schema.org fields.
Open toollocal-seo
LocalBusiness Schema Generator
Create validated LocalBusiness JSON-LD markup.
Open toolecommerce
Product Page SEO Checker
Validate Product Schema and e-commerce rich snippets.
Open toolseo
SEO Audit
Comprehensive SEO audit and on-page analysis.
Open toolseo
Meta Tag Generator
Create optimized HTML meta tags and Open Graph cards.
Open toolSchema & Structured Data Tools FAQs
What is structured data?
Structured data is machine-readable markup that describes entities and relationships on a page, commonly using Schema.org vocabulary and JSON-LD format.
Does schema markup guarantee rich results?
No. Valid markup may make a page eligible for certain search features, but search engines decide if and when to show them.
Should schema describe hidden content?
No. Markup should accurately represent content that is visible and useful to visitors on the page.
Use each result as a starting point, then validate important changes on the published website.